As the entire country gathers around the television on Super Bowl Sunday, we’ll all have our rooting interests. Some will be pulling for their favorite team and others will be rooting for the host to announce, “The wings are ready!” However, a good number of us will have far more interest in the commercials than the football game itself. Ask someone about their favorite play in the Big Game or their favorite commercial and we bet they’ll recite the advertisement first!

A lot has changed over the last 100 years. From bars to wine, the beverage world has evolved since 1917. Subsequently, so has the popularity and trendiness of certain mixed drinks and cocktails. Peek behind any bar and you’ll see what amounts to a museum of ingredients needed to create nearly every combination of cocktails from the past. Each decade, from Pre-Prohibition to the 21st century, has an iconic cocktail that reflects the culture and society of the era. Let’s take a look at some of the cocktail trends from the last 100 years.

Though bars were still hopping in the United States in 1917 before our nation entered the throes of World War I, across the pond in Europe things were quite different. The continent was in upheaval as the war raged on, and in some of the world’s most recognizable wine regions, things weren’t much better. What were wines like 100 years ago?

The year 1917 began with our nation on the brink of World War I, which would eventually happen a few months later when President Woodrow Wilson declared war on Germany. On a different gridiron, the New Year began with Oregon beating Pennsylvania in the third annual Rose Bowl. And throughout the year and across the country, bars, saloons, and taverns were as popular as ever. But what were bars serving 100 years ago?

Though it's a bit too early to know exactly how the 2016 vintage will turn out, thanks to experts like Robert Parker and the Wine Enthusiast, we're starting to get some ideas of what the last several years have brought in terms of quality wines from around the world. To begin a little closer to home, the 2016 vintage recap for the Napa Valley was listed as "a near perfect growing season: according to Napa Valley Vintners.

The most famous day of the year for sparkling wine has come and gone, but that doesn't mean we shouldn't consider wines like Champagne, Prosecco, and Cava for other festive events, or even as an aperitif before a nice, Saturday night dinner. Yes, sparkling wines are associated with celebrations like New Year's Eve, but the style is much broader than just crystal balls and confetti.

Throughout the food and beverage industry, there's no denying a trend toward everything "craft." From beers and cocktails to coffee and chocolate, consumer preferences are trending toward small batch, locally made, sustainably created, and artisanal focused. But how is this trend affecting things that are more traditional, specifically as it relates to bar and beverage? What is happening to all the Irish pubs? Are we losing our love of all things "green"?

The beer industry is always evolving. So are people’s tastes. Customers these days want options when drinking beer, and lots of them. Chalk it up to the craft beer movement. The challenge for a bar or restaurant is to decide how many of those options to provide their patrons. Just as leaving a beer out for too long will make it stale and flat, leaving a tap list unchanged will do the same to your bar.