About Us

A milestone year as the R. Perlick Brass Works is established on 2nd Avenue and Reed Street in Milwaukee’s vibrant Third Ward. Specializing in the production of brass parts and battery terminals, Perlick served a diverse array of industries, catering to automobile, truck, tractor, and streetcar manufacturers, laying the groundwork for a legacy of precision craftsmanship and industrial innovation.

Prohibition marked a turning point as the manufacture and sale of alcoholic beverages were banned, with only “near beer” containing 0.5% alcohol remaining legal. Seizing opportunity, Perlick identified a lucrative niche as the sole manufacturer and distributor of brass dispensing products to Milwaukee’s breweries. This era saw the evolution of the R. Perlick Brass Company, when Walter’s brothers, Arthur and Hilber (H.R.), joined the business, further fortifying its position in the industry.

Prohibition’s repeal sparked a resurgence in Milwaukee’s beer scene amid the Great Depression. Perlick thrived as bars reopened, supplying essential dispensing products. Led by H.R., the company tripled in size, relocated, and introduced the direct draw pony pump, revolutionizing beer dispensing.

Perlick marked its 25th anniversary with a move to a modern facility on Meineke Avenue, setting the stage for further innovation, introducing groundbreaking products like the Dixie bottle cooler and the Black Beauty cabinet dispenser. Amid World War II, Perlick contributed to the war effort by machining aluminum parts for the U.S.

Perlick's Century Beer System made its debut at the 1964 New York World's Fair, showcasing its ability to transport perfectly balanced beer up to 100 feet—a groundbreaking achievement. With the third generation, Robert D. and Gordon Perlick, at the helm, the company relocated to its present headquarters and manufacturing facility on Good Hope Road.

Recognizing the shifting landscape of beverage sales towards taverns and restaurants, Perlick pivoted to become a leader in bar design. Revolutionizing the industry, Perlick introduced an innovative modular underbar system and a comprehensive bar package encompassing beer, back bar, and underbar components, solidifying its reputation as a bar design expert.

Following significant investments in cutting-edge technology, continuous production, and lean manufacturing principles, Perlick embarked on a new growth trajectory: premium residential refrigeration for the home. Beginning in 2005, the Perlick line garnered three consecutive Platinum Awards for Design Excellence from Design Journal, cementing its reputation for innovation and quality in the residential sector.

The flourishing craft beer movement and burgeoning interest in cocktails and mixology elevated the bar and restaurant industry to new heights, presenting fresh opportunities for Perlick. In 2015, Perlick collaborated with celebrity bartender and bar designer Tobin Ellis to introduce the industry's first ergonomic, zero-step bartender’s cockpit, setting a new standard for efficiency and innovation in bartending.

Building on the guidance of previous generations, Perlick's fifth generation of family members steps into company leadership roles. Proudly remaining locally owned and family-operated for over a century, Perlick is committed to continued innovation and prosperity in Milwaukee for the next 100 years and beyond!