In today’s digital age, what was “hip” a week ago is likely old news by now. Trends and tastes are changing faster than ever, and nowhere is that more prevalent than with bar and beverage selections. The group with both the influence and the buying power spearheading these changes are Millennials. For restaurants, bars, and nightclubs, it’s important to offer bar and beverage selections that reflect this generation’s tastes. But before you offer the newest craft cocktail, you want to first understand what quenches the thirst of this demographic.

The Tobin Ellis Signature Cocktail Station is one of Perlick's greatest innovations over our first 100 years as a company. With the rise of craft cocktails, bars needed an easy way to maintain quality while increasing quantity. And when you increase quantity, you obviously increase profits. The craft cocktail trend is no longer a trend. It's a movement that's here to stay. So let's take a look at what some of the country's most prominent bartenders, beverage managers, and operators are saying about the Tobin Ellis Cocktail Station from Perlick and how it's changing their business for the better.

Tasting mead is quite literally tasting history. Over time, it has been the drink choice of kings, the nectar of the gods, and a literary staple. Mead is a craft beverage that is growing in popularity across the United States. See why this honey-based drink is back to creating a buzz in the beverage industry.

Over the past several weeks, we've looked back at the last century to see how far we've come in the world of bar and beverage. From the 1917 wine vintages in Europe to cocktail trends through the decades, it's been fun reminiscing about what bars were serving 100 years ago. But now we'd like to take a look at why Perlick is here and the reasons we're still in business after all these years. Let's take a look back at 100 years of bar and beverage equipment innovations.

As the entire country gathers around the television on Super Bowl Sunday, we’ll all have our rooting interests. Some will be pulling for their favorite team and others will be rooting for the host to announce, “The wings are ready!” However, a good number of us will have far more interest in the commercials than the football game itself. Ask someone about their favorite play in the Big Game or their favorite commercial and we bet they’ll recite the advertisement first!

A lot has changed over the last 100 years. From bars to wine, the beverage world has evolved since 1917. Subsequently, so has the popularity and trendiness of certain mixed drinks and cocktails. Peek behind any bar and you’ll see what amounts to a museum of ingredients needed to create nearly every combination of cocktails from the past. Each decade, from Pre-Prohibition to the 21st century, has an iconic cocktail that reflects the culture and society of the era. Let’s take a look at some of the cocktail trends from the last 100 years.

Though bars were still hopping in the United States in 1917 before our nation entered the throes of World War I, across the pond in Europe things were quite different. The continent was in upheaval as the war raged on, and in some of the world’s most recognizable wine regions, things weren’t much better. What were wines like 100 years ago?

The year 1917 began with our nation on the brink of World War I, which would eventually happen a few months later when President Woodrow Wilson declared war on Germany. On a different gridiron, the New Year began with Oregon beating Pennsylvania in the third annual Rose Bowl. And throughout the year and across the country, bars, saloons, and taverns were as popular as ever. But what were bars serving 100 years ago?