Kickstart your bar design with the Perlick CollaBARation Team! This program connects you with Perlick’s industry leading Sales Engineering Team. With decades of experience laying out custom bars, we can help you create your ideal venue.
Any Shape, Any Size
Do you have questions or are you ready to design stunning workstations that help bartenders be faster, more productive, more profitable, safer, and more engaged with guests? Contact one of our experts to get started or view our bar design layouts for inspiration!
James (Jim) is a Sr. Sales & Applications Engineer with over 48 years of experience with Perlick since 1976. His career includes 29 years as an independent sales representative for Perlick in the Southeast US. In 2005 Perlick moved Jim to Milwaukee to assist their efforts in support of its growing sales force across the country and to help expand export sales. Jim enjoys sailing, kayaking, skeet/trap shooting, and exploring the many new restaurants around town.
Jim Renner
Senior Sales & Applications Engineer
Jim has been with Perlick for 11 years creating bars, quoting custom products, and solving customer problems. He likes to find creative solutions to some of most demanding applications by using his 12 years of manufacturing and fabrication knowledge along with the 20 plus years of engineering and sales experience.
Kyle Massie
Associate Sales & Applications Engineer
Kyle came to Perlick with experience in Direct Sales, Retail Sales, Plumbing, and Computer Programming. He also spent the better part of two decades personally exploring beer’s many varieties and flavors. He has varied interests ranging from motorcycles, beer, and music to woodworking, physics, and psychology. Kyle is eager to help because he is eager to learn. He approaches each new project as an opportunity for professional and personal growth. Kyle is grateful for the skills & knowledge he has gained over the last eight years that he has spent at Perlick, and looks forward to designing many more bars with Perlick partners and customers!
Alex Pacheco
Associate Sales & Applications Engineer
Alex joined Perlick in 2018, providing Quality Support while learning Perlick’s wide variety of catalog offerings. In 2021, thanks to his passion for drafting bar layouts, Alex took a new position as a sales engineer and joined Perlick’s CollaBARation Team. Alex’s expertise in design and ergonomics mean his bars offer a positive and ergonomic work environment for the bartender, which results in increased profits. Alex is always eager to lend a hand in making your dream bar a reality.
The Essential Bar Design Guide
The best bars are the perfect blend of performance and style, form and functionality. Designing stunning workstations that also enable bartenders to be faster, more productive, safer, and engaged with guests is Perlick’s sweet spot. With decades of experience laying out remarkable custom bars, we can help you create your dream venue.
"Jim Renner got the bar layout done very quickly and sent it over…right away…super happy with the layout Thanks again for knocking it out!"
J. McCarthy
Premier
"James Brown was great to work with on my most recent project! …James went above and beyond to answer all my questions and explain Perlick Modular Bar Die to me. I am excited to learn but James really went the extra mile to explain it to me and I loved it!"
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